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Coupon It is a term that derives from the English language, more precisely from the word couper (which can be translated as "cut" ). It is a concept of habitual use in the field of commerce and marketing to refer to notice that is cut from a publication and that the user must present in a store to access some benefit.

Coupons can be used to obtain a discount in the purchase price, participate in a draw or take advantage of some kind of promotion . They can be found in journals , newspapers , catalogs and other types of publications. For example: “We can use the discount coupon and go to the Italian restaurant for dinner”, "Yesterday, in the newspaper, a coupon came out to buy clothes at a special price in the mall", “This coupon allows us to buy two movie tickets at the price of one”.

It is possible that the coupon appears on the packaging of a product . In this way, the consumer is encouraged to acquire the product in question and have an additional benefit. A beer brand, to cite a possibility, can include a coupon on the label that allows you to buy another bottle at half price (which invites the customer to continue acquiring products of the same brand).

Coupons can also be documents that prove or certify something. In this sense, a coupon can be the piece of a debt value that is trimmed to be presented when interest is charged or proof showing that a person has bought a ticket from lottery .

Currently, sites that offer their users a wide variety of coupons, usually virtual, to access significant discounts in various online stores are becoming increasingly popular. It should be mentioned that the creativity of some entrepreneurs has given rise to different formats and types of promotions.

On the one hand, it is common to find portals in which you can access several coupons with very specific discounts, focused on a particular brand or on products that have already enjoyed a certain popularity, all ordered by stores, so that each user look for the first Commerce and then you can review what benefits are available at that particular time.

Many people usually go to the various sites that offer this service before completing a purchase, looking for a coupon that lightens the expense, since they never know if there is a discount for their favorite product that allows them to save 75%, for example. Thanks to the power of the Google search engine, it is not necessary to enter each portal separately, but it is enough to do a general search of the "discount coupon" type plus the name of the trade that interests them.

Of course, this does not always work as expected. Of course, each coupon has an expiration date, or a maximum number of uses, and the sites that offer them do not always give this information clearly, so that many times we find expired coupons and we just show this when we try to use them; On the other hand, to minimize this risk, it is normal to have the possibility to rate the effectiveness of the coupon and leave a comment to report our experience.

Some companies they choose to send coupons or promotional codes to their customers directly, so that the benefits are kept within a very closed circle; This has its clear benefits, especially if there is tangible satisfaction, that attracts the attention of potential users. However, many experts say that the investment of offering occasional discounts to anyone who happens to be by chance with a coupon is more beneficial, since the surprise effect generates a very positive impact on the client.

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