The idea of crowdsourcing not part of the dictionary of the Royal Spanish Academy (RAE ). The concept comes from the English language and is developed from two terms: crowd (which can be translated as "crowd" ) and outsourcing (which refers to “Outsourcing of resources” ).
Crowdsourcing, therefore, refers to a massive collaboration that lend individuals who are not part of an entity or institution . It is a open mode of joint work .
The notion is linked to a call addressed to a indefinite amount of people, who contribute their ideas for the development of a certain project. The one who makes the call, in this way, outsources a job.
Other ways in which crowdsourcing is known are open outsourcing of tasks and distributed open collaboration. One of its most important characteristics is that the work of the community or the group of individuals who are openly called to participate in a project replaces what traditionally hired people or companies would do.
The term was coined in 2006 by the writer Jeff Howe , who works for the magazine Wired covering topics such as the entertainment industry. Precisely, he first used the word crowdsourcing in an article entitled "The emergence of crowdsourcing", in said publication.
Howe said that through crowdsourcing we access the most suitable individuals for the task, since the call is open and those who do not feel prepared to give their best answers are less than in a traditional recruitment. In addition to his performance In solving the problems posed by who runs the campaign, employees can share their own ideas, a factor that increases the degree of diversity.
Among the tasks that are most often carried out through outsourcing are the following: collaboration for the capture, systematization, processing and analysis of large amounts of data; the improvement and implementation of various algorithms; the realization of a given design, such as the characters and levels of a videogame in a crowdfunding campaign.
This concept has gained a lot of popularity in recent years, both among those who take advantage of it for the realization of projects and for those who write about it and the advantages it offers in different fields, be it research or business. Internet, and more specifically the web 2.0 , is indispensable for most proposals of this type.
Beyond these definitions, the truth is that there is no single way to understand crowdsourcing. In general, it can be said that it consists of a job Collaborative and voluntary.
Suppose the daily A town plans to publish a report on how much money people spend on food. With this objective, it launches a call for neighbors to collect the tickets and invoices of this type of purchases for a week, digitize them and send them via email, detailing how their family group is composed. Once the deadline has elapsed, a newspaper journalist is responsible for collecting the information and creating various statistics that are reflected in the special report. It could be said that the newspaper article in question was carried out thanks to crowdsourcing.
A beer brand On the other hand, you can invite consumers to propose a new motto (slogan ). The firm's marketing experts will select ten phrases, which will be put to the vote via the Internet. The author of the phrase that is chosen, as a prize, will receive free of charge twenty liters of beer per month for one year. In this way, the company in question appeals to crowdsourcing.